ÜSKÜDAR AMERICAN ACADEMY
Social awareness project
The ÜAA school ethos is based on mutual respect, social awareness, and responsibility. At ÜAA students think freely, have a strong sense of social responsibility, and help the less fortunate members of society. We were asked to create a visual communication design for the art and music project held together with the state-owned Hattat Rakım middle school.
 
The design idea was born from the possibility of "touching" someone's heart through art and music, where small things make a big difference, and where growing and spreading out together is nice. The leaves of the tree are made with colorful fingerprints, and from each one of them grows something big emphasizing the theme behind the design.
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